Wine & Spirits Direct Online Course

ONLINE COURSE Wine & Spirits Direct (1)

Who should take this course?

  • Wineries and distilleries that do NOT currently have a “traditional” 3-Tier distributor in every state
  • Wineries and distilleries that are frustrated with their lack of sales and need more (and more profitable) volume & revenue
  • Wineries and distilleries that do not have many (or any) salespeople of their own on staff

What You Will Learn

  • What exactly IS the winery direct/spirits direct model
  • What they keys are to making it work for YOUR winery or distillery
  • What the benefits are (to you and the retailers)
  • Who's doing it now and if you're eligible to do it too
  • How to do the deals with a traditional 3-tier distributor
  • How to find good candidates (retailers) for these programs
  • How to craft your "pitch"
  • What "clearing distributors" are and how to use them

The total time commitment to finish this course is right under 2 hours. You can follow along at your own pace!

Course Cirriculum:

Lesson 1: Intro to the Wine & Spirits Direct Model
Lesson 2: How This Works
Lesson 3: How YOU Can Do This Too!
Lesson 4: How to Research Opportunities (What to Look For)
Lesson 5: Clearing Distributors
Lesson 6: The Pitch
BONUS VIDEO: How to use Yelp to Research Candidates
BONUS VIDEO: Wine & Spirits Guild Search & Wine Searcher Tool

Hi, I'm Ben Salisbury

Ben Salisbury - Wine Sales Stimulator 2

I understand exactly where you are coming from. I spent 34 years selling wine & spirits for some of the biggest and best companies in the business like Ste Michelle Wine Estates and Constellation Brands. I've seen first hand the capabilities of distributors diminish - especially in the last 6-7 years. Too many brands. Way too few distributors. Well, I bring good news because there ARE new methods and tools you can use and now is the perfect time to learn them. I've helped many wineries and distilleries implement these tools and methods and I can help you too!