Attracting and Retaining Trade Buyers
Does this describe your situation?
Imagine what it would feel like to fully control your own destiny!
I understand exactly where you are coming from. I spent 34 years selling wine & spirits for some of the biggest and best companies in the business like Ste Michelle Wine Estates and Constellation Brands. I've seen first hand the capabilities of distributors diminish - especially in the last 6-7 years. Too many brands. Way too few distributors. Well, I bring good news because there ARE new methods and tools you can use and now is the perfect time to learn them (since you are probably stuck at home due to the shelter-in-place restrictions). I've helped many wineries and distilleries implement these tools and methods and I can help you too!
That's why I've created this course. Perhaps for the first time, you'll see and learn NEW methods, tools, and strategies to help you take more control of your destiny by bringing customers to you and turn them into loyal purchases of your wines and spirits.
The total time commitment to finish this course is right under 2 hours. You can follow along at your own pace!
This course is for you if:
What Will You Learn?
- How to avoid some of the most common (and costly) mistakes small brands make.
- How your website + Facebook lead ads + email marketing software works together to build a massive list of trade buyer contacts.
- How to optimize your website for lead generation and audience targeting.
- How to leverage Facebook lead ads to find well-qualified trade buyers and get them to "opt-in" to your trade-only email list.
- How to master email marketing strategies (including automated email sequences) specifically for sellers of wine & spirits.
- Watch the entire process unfold from start to finish!