Does this describe your situation?
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You just can't seem to get the distributors to perform up to your expectations
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You find its getting harder and harder to consistently achieve your sales goals
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You know that lowering prices and spending money on distributor incentives are not good long-term strategies but you struggle to know what to do instead
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You feel like unless you personally get out there and sell, the sales will not happen
Imagine what it would feel like to fully control your own destiny!
I understand exactly where you are coming from. I spent 34 years selling wine & spirits for some of the biggest and best companies in the business like Ste Michelle Wine Estates and Constellation Brands. I've seen first hand the capabilities of distributors diminish - especially in the last 6-7 years. Too many brands. Way too few distributors. Well, I bring good news because there ARE new methods and tools you can use and now is the perfect time to learn them (since you are probably stuck at home due to the shelter-in-place restrictions). I've helped many wineries and distilleries implement these tools and methods and I can help you too!
That's why I've created this course. Perhaps for the first time, you'll see and learn NEW methods, tools, and strategies to help you take more control of your destiny by bringing customers to you and turn them into loyal purchases of your wines and spirits.
The total time commitment to finish this course is right under 2 hours. You can follow along at your own pace!
This course is for you if:
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You are personally responsible for some kind of sales related outcome
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You want to learn NEW tools and methods for increasing your sales
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You are tired of waiting on other people to take action
What Will You Learn?
- How to avoid some of the most common (and costly) mistakes small brands make.
- How your website + Facebook lead ads + email marketing software works together to build a massive list of trade buyer contacts.
- How to optimize your website for lead generation and audience targeting.
- How to leverage Facebook lead ads to find well-qualified trade buyers and get them to "opt-in" to your trade-only email list.
- How to master email marketing strategies (including automated email sequences) specifically for sellers of wine & spirits.
- Watch the entire process unfold from start to finish!